/* JettingLeads — rugged industrial "worksite" design system */
:root{
  /* steel / cast iron */
  --steel-900:#0e1114;
  --steel-850:#12161a;
  --steel-800:#171c22;   /* page base */
  --steel-700:#1e242b;   /* panels / surfaces */
  --steel-600:#28303a;   /* raised */
  --line:#333d48;
  --line-soft:#252c33;
  /* ink */
  --concrete:#ecebe6;
  --ink-2:#d3d8dd;       /* secondary/body text */
  --muted:#95a0ab;       /* tertiary */
  /* accents */
  --acc:#ff5a1f;         /* safety orange */
  --acc-rgb:255,90,31;
  --acc-2:#e6480f;
  --acc-ink:#0e1114;
  --hazard:#ffd21a;
  --danger:#fca5a5;
  /* type */
  --head:'Barlow Condensed', 'Oswald', system-ui, sans-serif;
  --body:'Barlow', system-ui, -apple-system, Segoe UI, Roboto, sans-serif;
  --mono:'Spline Sans Mono', ui-monospace, Menlo, monospace;
  --maxw:1040px;
  --prosew:720px;
  /* geometry */
  --r-sm:4px;            /* chips / tags / steps / kickers / buttons */
  --r-md:7px;            /* card surfaces */
  --r-lg:10px;           /* hero photo, flow diagram, closing card */
  --sect-pad:52px;       /* homepage section rhythm */
}
/* ---- theme B: Copper Works (steel + copper/brass, blueprint grid) ---- */
[data-theme="copper"]{
  --acc:#c8823f; --acc-rgb:200,130,63; --acc-2:#a4632c; --acc-ink:#120c05;
}
[data-theme="copper"] body{
  background:
    linear-gradient(180deg, rgba(var(--acc-rgb),.06), transparent 34%),
    repeating-linear-gradient(0deg, rgba(255,255,255,.018) 0 1px, transparent 1px 34px),
    repeating-linear-gradient(90deg, rgba(255,255,255,.018) 0 1px, transparent 1px 34px),
    linear-gradient(160deg, var(--steel-850) 0%, var(--steel-800) 100%);
}

/* ---- theme C: Hi-Vis Yellow (charcoal + hazard yellow, diagonal) ---- */
[data-theme="yellow"]{
  --acc:#ffd21a; --acc-rgb:255,210,26; --acc-2:#e6bd00; --acc-ink:#0e0f11;
  --steel-900:#090a0b; --steel-850:#0d0e10; --steel-800:#131417; --steel-700:#1b1d21; --steel-600:#25282d;
}
[data-theme="yellow"] body{
  background:
    linear-gradient(180deg, rgba(var(--acc-rgb),.05), transparent 34%),
    repeating-linear-gradient(45deg, rgba(255,255,255,.012) 0 2px, transparent 2px 11px),
    linear-gradient(160deg, var(--steel-850) 0%, var(--steel-800) 100%);
}

*{box-sizing:border-box;margin:0;padding:0}
html,body{height:100%}
body{
  font-family:var(--body);
  color:var(--concrete);
  background:
    linear-gradient(180deg, rgba(var(--acc-rgb),.05), transparent 34%),
    repeating-linear-gradient(45deg, rgba(255,255,255,.010) 0 2px, transparent 2px 10px),
    repeating-linear-gradient(-45deg, rgba(255,255,255,.010) 0 2px, transparent 2px 10px),
    linear-gradient(160deg, var(--steel-850) 0%, var(--steel-800) 100%);
  min-height:100vh;
  display:flex;
  flex-direction:column;
  position:relative;
  overflow-x:hidden;
  -webkit-font-smoothing:antialiased;
}

a:focus-visible,button:focus-visible{outline:2px solid var(--acc);outline-offset:2px}

/* ---- sticky site nav with hazard stripe ---- */
.nav{
  position:sticky;top:0;z-index:20;width:100%;
  background:rgba(14,17,20,.92);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);
  border-bottom:1px solid var(--line);
}
.nav::before{
  content:"";position:absolute;top:0;left:0;right:0;height:5px;
  background:repeating-linear-gradient(45deg, var(--acc) 0 12px, var(--steel-900) 12px 24px);
}
.nav-inner{
  max-width:var(--maxw);margin:0 auto;padding:16px 24px 13px;
  display:flex;align-items:center;justify-content:flex-start;gap:16px;
}
.nav .brand{font-family:var(--head);font-weight:800;font-size:23px;letter-spacing:.02em;text-transform:uppercase;text-decoration:none;line-height:1}
.nav .brand .jet{color:#fff}
.nav .brand .leads{color:var(--acc)}
.nav-right{display:flex;align-items:center;gap:20px;margin-left:auto}
.nav-links{display:flex;align-items:center;gap:8px}
.nav-right a.link{font-family:var(--head);font-size:16px;font-weight:600;text-transform:uppercase;letter-spacing:.04em;color:var(--concrete);text-decoration:none;padding:12px 6px}
.nav-right a.link:hover{color:var(--acc)}
.nav-right a.nav-cta{
  font-family:var(--head);font-size:15px;font-weight:800;text-transform:uppercase;letter-spacing:.03em;
  color:var(--acc-ink);text-decoration:none;
  background:linear-gradient(180deg, var(--acc), var(--acc-2));
  padding:10px 16px;border-radius:var(--r-sm);
  box-shadow:inset 0 1px 0 rgba(255,255,255,.35), 0 2px 0 rgba(0,0,0,.45);
}
.nav-right a.nav-cta:hover{filter:brightness(1.06)}
.nav-cta .cta-short{display:none}
/* CSS-only disclosure menu (no JS): checkbox precedes .nav-right + .nav-burger */
.nav-toggle{position:absolute;left:-9999px}
.nav-toggle:focus-visible ~ .nav-burger{outline:2px solid var(--acc);outline-offset:2px}
.nav-burger{display:none}
#get-started{scroll-margin-top:92px}
@media (max-width:600px){
  .nav-links{
    display:none;position:absolute;top:100%;left:0;right:0;
    flex-direction:column;align-items:stretch;gap:0;
    background:var(--steel-900);border-bottom:1px solid var(--line);
  }
  #navtoggle:checked ~ .nav-right .nav-links{display:flex}
  .nav-links a.link{display:flex;align-items:center;min-height:48px;padding:0 24px;font-size:16px;border-top:1px solid var(--line-soft)}
  .nav-burger{
    display:inline-flex;flex-direction:column;align-items:center;justify-content:center;gap:5px;
    flex:none;width:44px;height:44px;cursor:pointer;
    background:rgba(255,255,255,.03);border:1px solid var(--line);border-radius:var(--r-sm);
  }
  .nav-burger span{display:block;width:20px;height:2px;background:var(--concrete);transition:transform .15s ease, opacity .15s ease}
  #navtoggle:checked ~ .nav-burger span:nth-child(1){transform:translateY(7px) rotate(45deg)}
  #navtoggle:checked ~ .nav-burger span:nth-child(2){opacity:0}
  #navtoggle:checked ~ .nav-burger span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
  .nav-right a.nav-cta{padding:12px 14px;font-size:14px}
  .nav-cta .cta-long{display:none}
  .nav-cta .cta-short{display:inline}
}

/* ---- hero ---- */
.wrap{
  flex:1;width:100%;max-width:var(--maxw);margin:0 auto;padding:72px 24px 60px;
  display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;
  position:relative;z-index:1;
}
.hero-wrap{
  display:grid;grid-template-columns:minmax(0,1fr) minmax(330px,430px);gap:42px;
  align-items:center;text-align:left;padding-bottom:54px;
}
.hero-copy{width:100%;min-width:0}
.hero-wrap .badge{margin-bottom:24px}
.badge{
  display:inline-flex;align-items:center;gap:9px;
  font-family:var(--mono);font-size:13px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;
  color:var(--acc);
  background:rgba(var(--acc-rgb),.08);border:1px solid rgba(var(--acc-rgb),.28);
  padding:7px 14px;border-radius:var(--r-sm);margin-bottom:26px;
}
.badge .dot{width:8px;height:8px;background:var(--acc);box-shadow:0 0 10px var(--acc);animation:pulse 1.8s ease-in-out infinite}
@keyframes pulse{0%,100%{opacity:1}50%{opacity:.35}}

/* the big hero promise */
.hero-head{
  font-family:var(--head);font-weight:800;text-transform:uppercase;letter-spacing:.005em;line-height:.94;
  font-size:clamp(34px,8vw,84px);max-width:15ch;margin:0 0 22px;text-wrap:balance;
}
.hero-head .hl{color:var(--acc)}

.sub{font-size:18px;color:var(--ink-2);max-width:56ch;margin:0 0 32px;line-height:1.55}
.sub a{color:var(--acc);text-decoration:none;font-weight:600}
.sub a:hover{text-decoration:underline}

.trust{display:flex;flex-wrap:wrap;gap:10px;justify-content:flex-start;margin-bottom:34px}
.trust span{
  font-family:var(--mono);font-size:13px;font-weight:500;letter-spacing:.06em;text-transform:uppercase;color:var(--ink-2);
  background:rgba(255,255,255,.04);border:1px solid var(--line);border-left:3px solid var(--acc);
  padding:9px 14px;border-radius:var(--r-sm);
}
.trust span b{color:var(--acc);font-weight:600}
.signup-block{width:100%;display:flex;flex-direction:column;align-items:flex-start}

/* ---- homepage hero photo ---- */
.hero-visual{width:100%;min-width:0;position:relative}
.hero-visual::before{
  content:"";position:absolute;inset:22px -18px -18px 26px;z-index:-1;
  background:repeating-linear-gradient(45deg, rgba(var(--acc-rgb),.22) 0 10px, transparent 10px 20px);
  opacity:.42;border-radius:var(--r-lg);
}
.hero-photo-card{
  position:relative;overflow:hidden;margin:0;border:1px solid var(--line);border-radius:var(--r-lg);
  background:var(--steel-900);box-shadow:inset 0 1px 0 rgba(255,255,255,.05), 0 24px 55px rgba(0,0,0,.32);
  aspect-ratio:1672/941;
}
.hero-photo-card::before{
  content:"";position:absolute;inset:0;z-index:1;pointer-events:none;
  background:
    linear-gradient(90deg, rgba(14,17,20,.46), transparent 44%),
    linear-gradient(0deg, rgba(14,17,20,.38), transparent 44%);
}
.hero-photo-card img{display:block;width:100%;height:100%;object-fit:cover}
.hero-photo-card figcaption{
  position:absolute;left:16px;right:16px;bottom:16px;z-index:2;
  display:flex;align-items:center;justify-content:space-between;gap:12px;
  background:rgba(14,17,20,.78);border:1px solid rgba(255,255,255,.12);border-left:4px solid var(--acc);
  border-radius:var(--r-md);padding:12px 13px;backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);
}
.hero-photo-card figcaption span{
  font-family:var(--mono);font-size:11px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);
}
.hero-photo-card figcaption strong{font-family:var(--head);font-size:24px;font-weight:800;line-height:1;text-transform:uppercase;color:var(--acc);white-space:nowrap}

/* ---- email capture ---- */
form{width:100%;max-width:460px;margin:0 auto}
.hero-wrap form{margin:0}
.field{
  display:flex;gap:6px;background:var(--steel-700);border:1px solid var(--line);border-radius:var(--r-md);padding:6px;
  transition:border-color .15s ease, box-shadow .15s ease;
}
.field:focus-within{border-color:var(--acc);box-shadow:0 0 0 3px rgba(var(--acc-rgb),.16)}
.field input{flex:1;min-width:0;background:transparent;border:0;outline:0;color:#fff;font-family:var(--body);font-size:16px;padding:12px 14px}
.field input::placeholder{color:var(--muted)}
.field button{
  border:0;cursor:pointer;font-family:var(--head);font-weight:800;font-size:15px;text-transform:uppercase;letter-spacing:.03em;
  color:var(--acc-ink);background:linear-gradient(180deg, var(--acc), var(--acc-2));
  padding:0 20px;border-radius:var(--r-sm);white-space:nowrap;
  box-shadow:inset 0 1px 0 rgba(255,255,255,.3);
  transition:filter .12s ease, transform .1s ease;
}
.field button:hover{filter:brightness(1.06)}
.field button:active{transform:translateY(1px)}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.note{font-family:var(--mono);font-size:12px;letter-spacing:.03em;color:var(--muted);margin-top:14px}
.ok{background:rgba(var(--acc-rgb),.08);border:1px solid rgba(var(--acc-rgb),.3);border-radius:var(--r-md);padding:22px 24px;max-width:460px;margin:0 auto}
.ok h3{font-family:var(--head);text-transform:uppercase;font-size:21px;color:var(--acc);margin-bottom:6px}
.ok p{font-size:15px;color:var(--concrete)}
.err{font-size:14px;color:var(--danger);margin-bottom:14px}

/* ---- shared button ---- */
.btn{
  display:inline-block;font-family:var(--head);font-weight:800;font-size:16px;text-transform:uppercase;letter-spacing:.03em;
  color:var(--acc-ink);text-decoration:none;
  background:linear-gradient(180deg, var(--acc), var(--acc-2));
  padding:13px 24px;border-radius:var(--r-sm);border:0;cursor:pointer;
  box-shadow:inset 0 1px 0 rgba(255,255,255,.35), 0 2px 0 rgba(0,0,0,.45);
  transition:filter .12s ease, transform .1s ease;
}
.btn:hover{filter:brightness(1.06)}
.btn:active{transform:translateY(1px)}
.btn--full{width:100%;text-align:center;font-size:17px;margin-top:4px}

/* ---- shared kicker / chip base (color variants below per element) ---- */
.path-kicker,.abc-kicker,.free-kicker,.plan-chip,.example-tag,.card-tag{
  display:inline-block;align-self:flex-start;
  font-family:var(--mono);font-size:11px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;
  color:var(--acc);background:rgba(var(--acc-rgb),.1);border:1px solid rgba(var(--acc-rgb),.28);
  padding:4px 10px;border-radius:var(--r-sm);
}

/* ---- section shell ---- */
.what,.why,.essentials-home,.home-articles,.closing,.message-visuals{
  width:100%;max-width:var(--maxw);margin:0 auto;padding:var(--sect-pad) 24px 8px;position:relative;z-index:1;
}
/* homepage same-level section headings: single source of truth */
.essentials-home h2,.flow-head h2,.sec-head h2,.sec-head--center h2,.what h2,.why h2,
.home-articles .sec-head h2,.closing-card h2,.abc-head h2{
  font:800 clamp(26px,3.6vw,32px) var(--head);text-transform:uppercase;letter-spacing:.02em;
}

/* ---- homepage plan overview ---- */
.essentials-home h2{text-align:center;margin-bottom:8px}
.essentials-home .lead{color:var(--muted);font-size:16px;line-height:1.6;text-align:center;max-width:620px;margin:0 auto 28px}
.essentials-home-cta{text-align:center;margin-top:26px}
.phase-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:16px}
.phase-card{
  display:flex;flex-direction:column;gap:5px;text-decoration:none;
  background:var(--steel-700);border:1px solid var(--line);border-radius:var(--r-md);padding:18px 18px 20px;
  box-shadow:inset 0 1px 0 rgba(255,255,255,.04);
  transition:border-color .15s ease, background .15s ease, transform .15s ease;
}
.phase-card:hover{border-color:var(--acc);transform:translateY(-2px)}
.phase-card .phase-name{font-family:var(--head);text-transform:uppercase;letter-spacing:.02em;font-size:18px;font-weight:700;color:#fff;margin-top:6px}
.phase-card .phase-count{font-family:var(--mono);font-size:12px;letter-spacing:.06em;text-transform:uppercase;color:var(--muted)}

/* ---- lead flow graphic ---- */
.lead-flow{width:100%;max-width:var(--maxw);margin:0 auto;padding:var(--sect-pad) 24px 10px;position:relative;z-index:1}
.flow-head{text-align:center;max-width:640px;margin:0 auto 26px}
.flow-head h2{margin-bottom:8px}
.flow-head .lead{color:var(--muted);font-size:16px;line-height:1.6}
.flow-diagram{
  display:grid;grid-template-columns:1fr 34px 1fr 34px 1fr 34px 1fr;align-items:stretch;gap:0;
  background:linear-gradient(160deg, rgba(30,36,43,.7), rgba(14,17,20,.4));
  border:1px solid var(--line);border-radius:var(--r-lg);padding:16px;box-shadow:inset 0 1px 0 rgba(255,255,255,.04);
}
.flow-step{
  position:relative;min-height:180px;background:var(--steel-700);border:1px solid var(--line);
  border-radius:var(--r-md);padding:18px 16px 18px;overflow:hidden;
}
.flow-step::after{
  content:"";position:absolute;right:-22px;bottom:-22px;width:86px;height:86px;border:1px solid rgba(var(--acc-rgb),.22);border-radius:50%;
}
.flow-step--money{border-color:rgba(var(--acc-rgb),.5);box-shadow:inset 0 0 0 1px rgba(var(--acc-rgb),.12)}
.flow-kicker{
  display:inline-grid;place-items:center;width:34px;height:34px;border-radius:var(--r-sm);
  font-family:var(--head);font-size:15px;font-weight:800;color:var(--acc-ink);
  background:linear-gradient(180deg, var(--acc), var(--acc-2));
  box-shadow:inset 0 1px 0 rgba(255,255,255,.35);margin-bottom:18px;
}
.flow-step h3{font-family:var(--head);text-transform:uppercase;letter-spacing:.02em;font-size:19px;font-weight:800;color:#fff;line-height:1.08;margin-bottom:7px}
.flow-step p{font-size:14px;line-height:1.52;color:var(--muted)}
.flow-arrow{position:relative;align-self:center;height:3px;background:var(--acc);box-shadow:0 0 14px rgba(var(--acc-rgb),.42)}
.flow-arrow::after{
  content:"";position:absolute;right:-2px;top:50%;width:12px;height:12px;border-top:3px solid var(--acc);border-right:3px solid var(--acc);
  transform:translateY(-50%) rotate(45deg);background:transparent;
}

/* ---- generated marketing visuals ---- */
.sec-head--center{text-align:center;max-width:650px;margin:0 auto 26px}
.sec-head--center h2{margin-bottom:8px}
.sec-head--center .lead{color:var(--muted);font-size:16px;line-height:1.6}
.visual-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.visual-card{
  position:relative;overflow:hidden;background:var(--steel-700);border:1px solid var(--line);border-radius:var(--r-md);
  box-shadow:inset 0 1px 0 rgba(255,255,255,.04);min-width:0;
}
.visual-card::before{
  content:"";position:absolute;top:0;left:0;right:0;height:4px;z-index:2;
  background:repeating-linear-gradient(45deg, var(--acc) 0 10px, var(--steel-900) 10px 20px);
}
.visual-card img{display:block;width:100%;aspect-ratio:4/3;height:auto;object-fit:cover;background:var(--steel-900)}
.visual-copy{padding:18px 18px 20px}
.visual-copy span{
  display:inline-block;font-family:var(--mono);font-size:11px;font-weight:700;letter-spacing:.09em;text-transform:uppercase;
  color:var(--acc);margin-bottom:10px;
}
.visual-copy h3{font-family:var(--head);text-transform:uppercase;letter-spacing:.02em;font-size:20px;font-weight:800;line-height:1.05;color:#fff;margin-bottom:8px}
.visual-copy p{font-size:14px;line-height:1.55;color:var(--muted)}

/* ---- "what we do" ---- */
.what h2,.why h2{text-align:center;margin-bottom:6px}
.what .lead{color:var(--muted);font-size:16px;line-height:1.6;text-align:center;max-width:560px;margin:0 auto 26px}
.what-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:16px}
.what-item{position:relative;overflow:hidden;background:var(--steel-700);border:1px solid var(--line);border-radius:var(--r-md);padding:20px;box-shadow:inset 0 1px 0 rgba(255,255,255,.04)}
.what-item::after{
  content:"";position:absolute;right:-24px;top:-24px;width:92px;height:92px;border:1px solid rgba(var(--acc-rgb),.14);border-radius:50%;
}
.what-icon{
  width:42px;height:42px;border-radius:var(--r-md);display:grid;place-items:center;margin-bottom:16px;
  background:rgba(var(--acc-rgb),.1);border:1px solid rgba(var(--acc-rgb),.28);
}
.what-icon svg{width:28px;height:28px}
.what-icon svg *{stroke:var(--acc);stroke-width:2;fill:none;stroke-linecap:square;stroke-linejoin:miter}
.what-item h3{font-family:var(--head);text-transform:uppercase;letter-spacing:.02em;font-size:17px;font-weight:700;color:#fff;margin-bottom:6px}
.what-item p{font-size:14px;color:var(--muted);line-height:1.55}

@media (max-width:920px){
  .hero-wrap{grid-template-columns:1fr;text-align:center;padding-top:52px;gap:34px}
  .hero-head,.sub{margin-left:auto;margin-right:auto}
  .trust{justify-content:center}
  .signup-block{align-items:center}
  .hero-wrap form{margin:0 auto}
  .hero-visual{max-width:560px;margin:0 auto}
  .flow-diagram{grid-template-columns:1fr;gap:12px}
  .flow-arrow{width:3px;height:30px;justify-self:center}
  .flow-arrow::after{right:50%;top:auto;bottom:-2px;transform:translateX(50%) rotate(135deg)}
  .visual-grid{grid-template-columns:1fr}
  .visual-card{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);align-items:stretch}
  .visual-card img{height:100%;min-height:230px}
}
@media (max-width:560px){
  .nav-inner{padding-left:16px;padding-right:16px;gap:10px}
  .nav .brand{font-size:20px}
  .nav-right{gap:10px}
  .hero-wrap{padding-top:42px;padding-bottom:36px}
  .hero-copy,.signup-block,.hero-wrap form,.hero-visual{width:calc(100vw - 48px);max-width:calc(100vw - 48px)}
  .hero-photo-card figcaption{left:12px;right:12px;bottom:12px;align-items:flex-start;flex-direction:column;padding:11px 12px}
  .hero-photo-card figcaption strong{font-size:21px}
  .hero-head{max-width:10ch}
  .hero-head .hl{display:block}
  .badge{display:grid;grid-template-columns:auto minmax(0,1fr);max-width:100%;font-size:11px;letter-spacing:.09em;line-height:1.35;text-align:left;overflow-wrap:anywhere}
  .trust{display:grid;grid-template-columns:1fr;width:100%;max-width:280px}
  .trust span{font-size:11px;padding:8px 10px}
  .sub{font-size:17px}
  .field{flex-direction:column}
  .field button{padding:12px 14px}
  .hero-visual::before{inset:16px -8px -10px 12px}
  .visual-card{display:block}
  .visual-card img{height:auto;min-height:0}
}

/* ---- why ---- */
.why h2{margin-bottom:24px}
.why-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:16px}
.why-item{display:flex;gap:13px;align-items:flex-start}
.why-item .check{
  flex:none;width:28px;height:28px;border-radius:var(--r-sm);display:grid;place-items:center;
  color:var(--acc-ink);font-size:15px;font-weight:800;margin-top:2px;
  background:linear-gradient(180deg, var(--acc), var(--acc-2));box-shadow:inset 0 1px 0 rgba(255,255,255,.35);
}
.why-item h3{font-family:var(--head);text-transform:uppercase;letter-spacing:.02em;font-size:17px;font-weight:700;color:#fff;margin-bottom:4px}
.why-item p{font-size:14px;color:var(--muted);line-height:1.55}

/* ---- interior page shell ---- */
.page{flex:1;width:100%;max-width:var(--prosew);margin:0 auto;padding:20px 24px 60px;position:relative;z-index:1}

/* ---- hub headers ---- */
.hub-head{max-width:var(--prosew);margin:0 auto 26px;text-align:left}
.hub-head h1{font-family:var(--head);text-transform:uppercase;letter-spacing:.01em;font-size:clamp(34px,6vw,52px);font-weight:800;line-height:.98;margin-bottom:12px}
.hub-head p{color:var(--muted);font-size:16px;line-height:1.6;max-width:640px}
.hub-head a{color:var(--acc);text-decoration:none}

/* ---- plan hub: phase groups + checklist ---- */
.phase{margin-bottom:34px}
.phase-head{display:flex;align-items:center;gap:12px;font-family:var(--head);text-transform:uppercase;letter-spacing:.02em;font-size:25px;font-weight:800;margin:0 0 14px}
.phase-num{
  flex:none;width:32px;height:32px;border-radius:var(--r-sm);display:grid;place-items:center;
  font-family:var(--head);font-size:16px;font-weight:800;color:var(--acc-ink);
  background:linear-gradient(180deg, var(--acc), var(--acc-2));box-shadow:inset 0 1px 0 rgba(255,255,255,.35);
}
.checklist{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:10px}
.check-item{
  display:flex;align-items:center;gap:16px;text-decoration:none;
  background:var(--steel-700);border:1px solid var(--line);border-radius:var(--r-md);padding:16px 18px;
  box-shadow:inset 0 1px 0 rgba(255,255,255,.04);
  transition:border-color .15s ease, background .15s ease, transform .15s ease;
}
a.check-item:hover{border-color:var(--acc);transform:translateX(3px)}
.check-item .step{
  flex:none;width:40px;height:40px;border-radius:var(--r-sm);display:grid;place-items:center;
  font-family:var(--head);font-weight:800;font-size:18px;color:var(--acc-ink);
  background:linear-gradient(180deg, var(--acc), var(--acc-2));box-shadow:inset 0 1px 0 rgba(255,255,255,.35);
}
.check-body{display:flex;flex-direction:column;gap:2px;flex:1;min-width:0}
.check-title{font-family:var(--head);text-transform:uppercase;letter-spacing:.02em;font-size:18px;font-weight:700;color:#fff}
.check-blurb{font-size:14px;color:var(--muted);line-height:1.4}
.check-go{flex:none;color:var(--acc);font-size:22px;font-weight:700}
.check-item--soon{border-color:var(--line-soft)}
.check-item--soon .check-title{color:#aeb6bd}
.check-item--soon .check-blurb{color:var(--muted)}
.check-item--soon .step{background:var(--steel-600);color:var(--muted);box-shadow:none}
.check-soon{font-family:var(--mono);font-size:11px;text-transform:uppercase;letter-spacing:.1em;color:var(--muted)}

/* ---- prose / content ---- */
.prose{text-align:left}
.prose .eyebrow{font-family:var(--mono);font-size:12px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);margin-bottom:12px}
.prose .eyebrow a{color:var(--acc);text-decoration:none}
.prose h1{font-family:var(--head);text-transform:uppercase;letter-spacing:.008em;font-size:clamp(34px,6vw,54px);font-weight:800;line-height:.97;margin-bottom:14px}
.prose .updated{font-family:var(--mono);color:var(--muted);font-size:13px;letter-spacing:.04em;margin-bottom:30px}
.prose h2{font-family:var(--head);text-transform:uppercase;letter-spacing:.015em;font-size:25px;font-weight:700;color:#fff;margin:34px 0 10px}
.prose h3.step-label{font-family:var(--head);text-transform:uppercase;font-size:18px;font-weight:700;color:var(--acc);margin:26px 0 8px}
.prose p{color:var(--ink-2);line-height:1.72;margin-bottom:14px;font-size:16px}
.prose ul{margin:0 0 14px 20px}
.prose li{color:var(--ink-2);line-height:1.72;margin-bottom:8px;font-size:16px}
.prose a{color:var(--acc);text-decoration:none}
.prose a:hover{text-decoration:underline}
.prose a.btn{color:var(--acc-ink)}
.prose a.btn:hover{text-decoration:none}
.prose strong{color:#fff;font-weight:600}
.prose code{background:rgba(255,255,255,.07);border:1px solid var(--line);border-radius:var(--r-sm);padding:1px 6px;font-family:var(--mono);font-size:14px;color:var(--acc)}
.prose .rule{border:0;border-top:1px solid var(--line);margin:40px 0 28px}
.prose .go-deeper{font-size:15px;font-weight:600;margin-top:24px}

/* takeaway */
.prose .takeaway{
  background:var(--steel-700);border:1px solid var(--line);border-left:4px solid var(--acc);
  border-radius:0 var(--r-md) var(--r-md) 0;padding:15px 18px;margin:26px 0 4px;font-size:16px;color:var(--ink-2);
}

/* example callout blocks */
.example{background:var(--steel-850);border:1px solid var(--line);border-radius:var(--r-md);padding:15px 17px 7px;margin:14px 0 18px}
.example-tag{color:var(--muted);background:rgba(255,255,255,.05);border-color:var(--line-soft);margin-bottom:9px}
.example p{font-size:15px;line-height:1.62;margin-bottom:8px;color:var(--ink-2)}
.example code{background:rgba(255,255,255,.09)}
.example--good{border-left:3px solid var(--acc)}
.example--good .example-tag{color:var(--acc)}
.example--bad{border-left:3px solid #6b7480}
.example--bad .example-tag{color:var(--danger)}

/* CTA band (done-for-you) */
.prose .cta-band,.cta-band{
  position:relative;background:var(--steel-700);border:1px solid var(--line);border-radius:var(--r-md);padding:28px 26px 30px;overflow:hidden;
}
.cta-band::before{content:"";position:absolute;top:0;left:0;right:0;height:5px;background:repeating-linear-gradient(45deg, var(--acc) 0 12px, var(--steel-900) 12px 24px)}
.cta-band h2{font-family:var(--head);text-transform:uppercase;letter-spacing:.02em;font-size:24px;font-weight:800;margin:6px 0 8px}
.cta-band p{color:var(--ink-2);margin-bottom:18px;line-height:1.6;font-size:16px}
.cta-band--center{text-align:center;margin-top:30px}
.cta-band--center p{max-width:540px;margin-left:auto;margin-right:auto}

/* step navigation */
.prose .next-up{background:rgba(var(--acc-rgb),.07);border:1px solid rgba(var(--acc-rgb),.26);border-radius:var(--r-md);padding:15px 17px;margin:24px 0 0;font-size:16px;line-height:1.6;color:var(--ink-2)}
.prose .next-up .nu-label{font-family:var(--mono);display:inline-block;font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--acc);margin-right:8px}
.step-nav{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin:16px 0 4px}
.prose .step-nav a.step-nav-link{
  display:flex;flex-direction:column;gap:4px;text-decoration:none;
  background:var(--steel-700);border:1px solid var(--line);border-radius:var(--r-md);padding:15px 17px;
  transition:border-color .15s ease, transform .12s ease;
}
.prose .step-nav a.step-nav-link:hover{border-color:var(--acc);text-decoration:none;transform:translateY(-1px)}
.step-nav-link.next{text-align:right}
.step-nav .sn-dir{font-family:var(--mono);font-size:12px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--acc)}
.step-nav .sn-title{font-family:var(--head);text-transform:uppercase;letter-spacing:.02em;font-size:16px;color:var(--concrete);font-weight:600;line-height:1.25}
@media (max-width:560px){.step-nav{grid-template-columns:1fr}.step-nav-link.next{text-align:left}}

/* ---- cards (guides + featured) ---- */
.home-articles .sec-head{display:flex;align-items:baseline;justify-content:space-between;gap:12px;margin-bottom:16px}
.home-articles .sec-head a{font-family:var(--head);text-transform:uppercase;font-size:15px;font-weight:700;color:var(--acc);text-decoration:none;white-space:nowrap}
.card-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(260px,1fr));gap:16px}
.card{
  display:flex;flex-direction:column;text-decoration:none;
  background:var(--steel-700);border:1px solid var(--line);border-radius:var(--r-md);padding:22px;
  box-shadow:inset 0 1px 0 rgba(255,255,255,.04);
  transition:border-color .15s ease, transform .15s ease;
}
a.card:hover{border-color:var(--acc);transform:translateY(-2px)}
.card-tag{margin-bottom:14px}
.card h2,.card h3{font-family:var(--head);text-transform:uppercase;letter-spacing:.015em;font-size:20px;font-weight:700;color:#fff;line-height:1.1;margin-bottom:9px}
.card p{font-size:15px;color:var(--muted);line-height:1.55;margin-bottom:16px;flex:1}
.card-meta{font-family:var(--mono);font-size:12px;font-weight:600;letter-spacing:.04em;text-transform:uppercase;color:var(--acc)}
.card--soon{border-color:var(--line-soft)}
.card--soon h2,.card--soon h3{color:#aeb6bd}
.card--soon p{color:var(--muted)}
.card--soon .card-tag{color:var(--muted);background:rgba(255,255,255,.04);border-color:var(--line-soft)}
.card--soon .card-meta{color:var(--muted)}

/* related guides */
.related{max-width:var(--prosew);margin:44px auto 0}
.related-head{font-family:var(--head);text-transform:uppercase;letter-spacing:.02em;font-size:20px;font-weight:800;margin-bottom:16px;text-align:left}

/* ---- homepage closing CTA ---- */
.closing-card{
  position:relative;overflow:hidden;text-align:center;
  background:linear-gradient(160deg, var(--steel-700), var(--steel-800));
  border:1px solid var(--line);border-radius:var(--r-lg);padding:40px 28px 42px;
}
.closing-card::before{content:"";position:absolute;top:0;left:0;right:0;height:6px;background:repeating-linear-gradient(45deg, var(--acc) 0 14px, var(--steel-900) 14px 28px)}
.closing-card h2{margin-bottom:10px}
.closing-card p{color:var(--ink-2);font-size:16px;line-height:1.6;max-width:540px;margin:0 auto 22px}

/* ---- contact form ---- */
.form-wrap{max-width:640px;margin:0 auto}
.cform{display:flex;flex-direction:column;gap:16px}
.cform-row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
@media (max-width:560px){.cform-row{grid-template-columns:1fr}}
.cform label{display:flex;flex-direction:column;gap:7px;font-family:var(--mono);font-size:12px;font-weight:600;letter-spacing:.05em;text-transform:uppercase;color:var(--muted);text-align:left}
.cform input,.cform textarea{
  width:100%;background:var(--steel-700);border:1px solid var(--line);border-radius:var(--r-md);
  padding:12px 14px;color:#fff;font-family:var(--body);font-size:16px;font-weight:400;text-transform:none;letter-spacing:normal;
  transition:border-color .15s ease, box-shadow .15s ease;
}
.cform textarea{resize:vertical;min-height:100px}
.cform input::placeholder,.cform textarea::placeholder{color:var(--muted)}
.cform input:focus,.cform textarea:focus{outline:0;border-color:var(--acc);box-shadow:0 0 0 3px rgba(var(--acc-rgb),.16)}
.ok--wide{max-width:none;text-align:left}

/* ---- internal Facebook ad board ---- */
.ad-page{flex:1;width:100%;max-width:1180px;margin:0 auto;padding:40px 24px 60px;position:relative;z-index:1}
.ad-head{text-align:left;max-width:760px;margin:0 0 30px}
.ad-head .eyebrow{
  font-family:var(--mono);font-size:12px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;
  color:var(--acc);margin-bottom:12px;
}
.ad-head h1{font-family:var(--head);text-transform:uppercase;letter-spacing:.01em;font-size:clamp(38px,6vw,62px);font-weight:800;line-height:.95;margin-bottom:12px}
.ad-head p:not(.eyebrow){color:#d3d8dd;font-size:17px;line-height:1.6}
.ad-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px}
.ad-card{
  overflow:hidden;background:var(--steel-700);border:1px solid var(--line);border-radius:8px;
  box-shadow:inset 0 1px 0 rgba(255,255,255,.04);
}
.ad-card > a{display:block;background:var(--steel-900)}
.ad-card img{display:block;width:100%;height:auto;aspect-ratio:1/1;object-fit:cover}
.ad-card-body{display:grid;gap:16px;padding:18px}
.ad-card-body h2{font-family:var(--head);font-size:24px;font-weight:800;text-transform:uppercase;line-height:1;color:#fff;margin-top:5px}
.ad-angle{font-family:var(--mono);font-size:11px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--acc)}
.ad-download{justify-self:start}
.ad-copy{display:grid;gap:7px;margin:0}
.ad-copy dt{font-family:var(--mono);font-size:11px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);margin-top:7px}
.ad-copy dd{font-size:14.5px;line-height:1.55;color:#d3d8dd;margin:0}
.ad-url code{overflow-wrap:anywhere;font-size:12.5px}
@media (max-width:760px){
  .ad-grid{grid-template-columns:1fr}
}

/* ---- 404 ---- */
.center-card{flex:1;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;padding:56px 24px;position:relative;z-index:1}
.center-card .big{font-family:var(--head);font-size:clamp(72px,16vw,130px);font-weight:800;letter-spacing:.02em;color:var(--acc);line-height:1}
.center-card h2{font-family:var(--head);text-transform:uppercase;font-size:clamp(22px,4vw,28px);font-weight:700;margin:6px 0 12px}
.center-card p{color:var(--muted);max-width:440px;margin:0 auto 28px;line-height:1.6}

/* ---- footer ---- */
footer{text-align:center;padding:30px 24px 40px;color:var(--muted);font-size:13px;position:relative;z-index:1;border-top:1px solid var(--line-soft);margin-top:40px}
footer .links{margin-bottom:10px;display:flex;gap:16px;justify-content:center;flex-wrap:wrap}
footer .links a{display:inline-block;padding:10px 4px;font-family:var(--head);text-transform:uppercase;letter-spacing:.03em;font-size:14px;font-weight:600;color:var(--concrete);text-decoration:none}
footer .links a:hover{color:var(--acc)}
footer{font-family:var(--mono);letter-spacing:.03em}

/* ---- admin panel ---- */
.admin{flex:1;width:100%;max-width:560px;margin:0 auto;padding:32px 24px 60px;position:relative;z-index:1}
.admin h1{font-family:var(--head);text-transform:uppercase;letter-spacing:.01em;font-size:clamp(28px,5vw,40px);font-weight:800;line-height:1;margin-bottom:8px}
.admin .lead{color:var(--muted);font-size:15px;line-height:1.55;margin-bottom:26px}
.admin form{max-width:none}
.admin .row{margin-bottom:16px}
.admin .row label{display:block;font-family:var(--mono);font-size:12px;font-weight:600;letter-spacing:.05em;text-transform:uppercase;color:var(--muted);margin-bottom:7px}
.admin input[type=password]{width:100%;background:var(--steel-700);border:1px solid var(--line);border-radius:var(--r-md);padding:12px 14px;color:#fff;font-family:var(--body);font-size:16px}
.admin input[type=password]:focus{outline:0;border-color:var(--acc);box-shadow:0 0 0 3px rgba(var(--acc-rgb),.16)}
.admin .msg-ok{background:rgba(var(--acc-rgb),.09);border:1px solid rgba(var(--acc-rgb),.3);border-radius:var(--r-md);padding:12px 15px;font-size:14px;margin-bottom:20px}
.admin .msg-err{color:var(--danger);font-size:14px;margin-bottom:16px}
.admin .adminbar{display:flex;align-items:center;justify-content:space-between;margin-bottom:24px}
.admin .adminbar a{font-family:var(--mono);font-size:12px;text-transform:uppercase;letter-spacing:.06em;color:var(--muted);text-decoration:none}
.admin .adminbar a:hover{color:var(--acc)}
.theme-opts{display:flex;flex-direction:column;gap:12px;margin-bottom:24px}
.theme-opt{display:flex;align-items:center;gap:15px;cursor:pointer;background:var(--steel-700);border:1px solid var(--line);border-radius:var(--r-md);padding:16px;transition:border-color .15s ease}
.theme-opt:hover{border-color:var(--acc)}
.theme-opt.is-active{border-color:var(--acc);box-shadow:0 0 0 2px rgba(var(--acc-rgb),.2)}
.theme-opt input{position:absolute;left:-9999px}
.theme-opt .sw{flex:none;width:46px;height:46px;border-radius:var(--r-md);border:1px solid rgba(255,255,255,.14);box-shadow:inset 0 1px 0 rgba(255,255,255,.3)}
.theme-opt .t-name{display:block;font-family:var(--head);text-transform:uppercase;letter-spacing:.02em;font-size:19px;font-weight:700;color:#fff}
.theme-opt .t-blurb{display:block;font-size:13px;color:var(--muted);line-height:1.4;margin-top:2px}
.theme-opt .t-check{margin-left:auto;flex:none;font-family:var(--mono);font-size:11px;text-transform:uppercase;letter-spacing:.08em;color:var(--acc);opacity:0}
.theme-opt.is-active .t-check{opacity:1}

/* ---- how-we-help: two-path offer ---- */
.paths{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin:8px 0 34px}
@media(max-width:760px){.paths{grid-template-columns:1fr}}
.path-card{
  position:relative;display:flex;flex-direction:column;overflow:hidden;
  background:var(--steel-700);border:1px solid var(--line);border-radius:var(--r-md);padding:28px 26px;
}
.path-card--featured{border-color:rgba(var(--acc-rgb),.45)}
.path-card--featured::before{content:"";position:absolute;top:0;left:0;right:0;height:5px;background:repeating-linear-gradient(45deg, var(--acc) 0 12px, var(--steel-900) 12px 24px)}
.path-kicker{margin-bottom:14px}
.path-card h2{font-family:var(--head);text-transform:uppercase;letter-spacing:.015em;font-size:24px;font-weight:800;color:#fff;line-height:1.1;margin-bottom:10px}
.path-card p{font-size:15px;color:var(--ink-2);line-height:1.6;margin-bottom:14px}
.path-card .path-why{font-size:14px;color:var(--muted)}
.path-list{list-style:none;margin:2px 0 16px;padding:0}
.path-list li{position:relative;padding:5px 0 5px 26px;font-size:15px;line-height:1.55;color:var(--ink-2)}
.path-list li::before{content:"\2713";position:absolute;left:2px;top:5px;color:var(--acc);font-weight:700}
.path-card .btn{margin-top:auto;align-self:flex-start}

/* ---- founder bio card ---- */
.bio-card{
  max-width:720px;margin:34px auto 0;background:var(--steel-700);border:1px solid var(--line);
  border-left:3px solid var(--acc);border-radius:var(--r-md);padding:26px 26px 24px;
}
.bio-card .bio-top{display:flex;gap:18px;align-items:center;margin-bottom:14px}
.bio-ava{flex:0 0 auto;border-radius:50%;object-fit:cover;border:2px solid rgba(var(--acc-rgb),.5)}
.bio-kicker{
  display:inline-block;font-family:var(--mono);font-size:11px;font-weight:600;letter-spacing:.08em;
  text-transform:uppercase;color:var(--acc);margin-bottom:4px;
}
.bio-name{font-family:var(--head);text-transform:uppercase;letter-spacing:.015em;font-size:20px;font-weight:800;color:#fff;line-height:1.1}
.bio-name--lg{font-size:26px}
.bio-tag{font-size:14px;color:var(--muted);margin-top:3px}
.bio-card p{font-size:15px;line-height:1.65;color:var(--ink-2);margin:0 0 12px}
.bio-card p:last-child{margin-bottom:0}
.bio-card a{color:var(--acc);font-weight:600;text-decoration:none}
.bio-card a:hover{text-decoration:underline}
.bio-card--compact{display:flex;gap:16px;align-items:center;padding:18px 20px;margin:26px auto 0}
.bio-card--compact .bio-line{font-size:14px;line-height:1.55;color:var(--muted);margin:3px 0 0}
@media (max-width:560px){.bio-card .bio-top{flex-direction:column;align-items:flex-start;gap:12px}}

/* site-wide bio strip above the footer */
.bio-strip{padding:10px 24px 38px}

/* ============================================================
   how-we-help v2 — free strip + three-plan pricing grid
   (appended block; do not fold into the rules above)
   ============================================================ */

/* full-width "learn it free" strip */
.free-strip{
  background:var(--steel-700);border:1px solid var(--line);border-left:4px solid var(--acc);
  border-radius:var(--r-md);padding:26px 26px 22px;margin:8px 0 38px;
}
.free-strip .free-kicker{margin-bottom:10px}
.free-strip h2{font-family:var(--head);text-transform:uppercase;letter-spacing:.015em;font-size:24px;font-weight:800;color:#fff;line-height:1.1;margin-bottom:10px}
.free-strip p{font-size:15px;color:var(--ink-2);line-height:1.6;margin-bottom:12px;max-width:720px}
.free-strip .free-links{display:flex;flex-wrap:wrap;gap:8px 26px;margin-bottom:14px;max-width:none}
.free-strip .free-links a{font-family:var(--mono);font-size:13px;font-weight:600;letter-spacing:.04em;text-transform:uppercase;color:var(--acc);text-decoration:none}
.free-strip .free-links a:hover{text-decoration:underline}
.free-strip .free-why{font-size:14px;color:var(--muted);margin-bottom:0}

/* three-plan pricing grid (mirrors the .path-card aesthetic) */
.plans-intro{font-size:15px;color:var(--muted);line-height:1.6;max-width:640px;margin:-4px 0 18px}
.plans-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin:8px 0 10px}
@media(max-width:760px){.plans-grid{grid-template-columns:1fr}}
.plan-tier{
  position:relative;display:flex;flex-direction:column;overflow:hidden;
  background:var(--steel-700);border:1px solid var(--line);border-radius:var(--r-md);padding:26px 24px 24px;
}
.plan-tier--featured{border-color:rgba(var(--acc-rgb),.45)}
.plan-tier--featured::before{content:"";position:absolute;top:0;left:0;right:0;height:5px;background:repeating-linear-gradient(45deg, var(--acc) 0 12px, var(--steel-900) 12px 24px)}
.plan-chip{
  color:var(--acc-ink);background:var(--acc);border-color:var(--acc);
  font-weight:700;position:absolute;top:14px;right:16px;margin:0;
}
.plan-tier h3{font-family:var(--head);text-transform:uppercase;letter-spacing:.015em;font-size:26px;font-weight:800;color:#fff;line-height:1.05;margin-bottom:8px}
.plan-price{font-family:var(--head);font-size:34px;font-weight:800;color:#fff;line-height:1;margin-bottom:12px}
.plan-price .plan-from{font-size:15px;font-weight:700;letter-spacing:.04em;text-transform:uppercase;color:var(--muted);margin-right:2px}
.plan-price .plan-per{display:block;font-family:var(--mono);font-size:12px;font-weight:600;letter-spacing:.05em;text-transform:uppercase;color:var(--muted);margin-top:7px;line-height:1.4}
.plan-tier .plan-blurb{font-size:15px;color:var(--ink-2);line-height:1.6;margin-bottom:10px}
.plan-tier .path-list{margin:0 0 14px}
.plan-tier .path-list li{font-size:15px;line-height:1.55;padding:5px 0 5px 24px}
/* equal-height tiers: note + CTA pinned to the bottom, aligned across a row */
.plan-tier .plan-note{font-size:14px;color:var(--muted);line-height:1.55;margin-top:auto;margin-bottom:18px}
.plan-tier .btn{margin-top:auto;align-self:flex-start}
.plan-tier .plan-note + .btn{margin-top:0}
/* Row-perfect alignment across cards: every child of every tier shares the
   same grid track, so letters, titles, prices, blurbs and CTAs line up no
   matter how long a neighbor's text runs. Flex layout above is the fallback. */
@supports (grid-template-rows: subgrid) {
  .plans-grid > .plan-tier{display:grid;grid-template-rows:subgrid;grid-row:span 7;align-content:start;row-gap:6px}
  .abc .plans-grid > .plan-tier{grid-row:span 5}
  .plans-grid > .plan-tier > .btn{margin-top:0;align-self:start;justify-self:start}
  .plans-grid > .plan-tier > .plan-note{margin-top:0}
}

/* audit page — plan picker radio cards (moved from inline block) */
  .plan-opts{display:flex;flex-direction:column;gap:10px}
  .plan-legend{font-family:var(--mono);font-size:12px;font-weight:600;letter-spacing:.05em;text-transform:uppercase;color:var(--muted)}
  .cform label.plan-opt{flex-direction:row;align-items:flex-start;gap:11px;background:var(--steel-700);border:1px solid var(--line);border-radius:var(--r-md);padding:12px 14px;cursor:pointer;font-family:var(--body);font-size:15px;font-weight:400;line-height:1.5;letter-spacing:normal;text-transform:none;color:var(--ink-2)}
  .cform label.plan-opt input[type=radio]{width:auto;margin:3px 0 0;accent-color:var(--acc);flex:0 0 auto}
  .cform label.plan-opt strong{color:#fff;font-weight:600}
  .cform label.plan-opt:has(input:checked){border-color:var(--acc);box-shadow:0 0 0 3px rgba(var(--acc-rgb),.16)}

/* homepage A/B/C package chooser */
.abc{width:100%;max-width:var(--maxw);margin:0 auto;padding:var(--sect-pad) 24px}
.abc-head{max-width:720px;margin-bottom:26px}
.abc-kicker{margin-bottom:14px}
.abc-head h2{line-height:1.05;margin-bottom:12px}
.abc-head .lead a{color:var(--acc);font-weight:600;text-decoration:none}
.abc-head .lead a:hover{text-decoration:underline}
.abc-letter{
  display:flex;align-items:center;justify-content:center;width:44px;height:44px;margin-bottom:12px;
  font-family:var(--head);font-size:24px;font-weight:800;color:var(--acc-ink,#0e1114);
  background:var(--acc);border-radius:var(--r-md);
}
.abc-foot{margin-top:22px;font-size:15px;color:var(--muted)}
.abc-foot a{color:var(--acc);font-weight:600;text-decoration:none}
.abc-foot a:hover{text-decoration:underline}

/* ---- accessibility ---- */
@media (prefers-reduced-motion: reduce){
  *,*::before,*::after{animation-duration:.01ms !important;animation-iteration-count:1 !important;transition-duration:.01ms !important}
}

/* ---- visual story components ----
   Reusable building blocks for content pages. Icons come from
   inc/icons.php (jl_icon('name')) and inherit currentColor.
   All components are theme-safe (accent via --acc / --acc-rgb only). */

/* icon cards: grid of steel cards with an accent icon tile */
.icon-cards{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:16px}
.icon-card{
  display:flex;flex-direction:column;min-width:0;
  background:var(--steel-700);border:1px solid var(--line);border-radius:var(--r-md);padding:22px;
  box-shadow:inset 0 1px 0 rgba(255,255,255,.04);
}
.ic-tile{
  flex:0 0 auto;width:44px;height:44px;border-radius:var(--r-md);display:grid;place-items:center;
  color:var(--acc);background:rgba(var(--acc-rgb),.1);border:1px solid rgba(var(--acc-rgb),.28);
}
.ic-tile svg{width:26px;height:26px;display:block}
.icon-card .ic-tile{margin-bottom:14px}
.icon-card h3{font-family:var(--head);text-transform:uppercase;letter-spacing:.02em;font-size:18px;font-weight:800;color:#fff;line-height:1.1;margin-bottom:6px}
.icon-card p{font-size:14.5px;line-height:1.55;color:var(--ink-2)}
.icon-card .ic-kicker{
  display:inline-block;align-self:flex-start;
  font-family:var(--mono);font-size:11px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;
  color:var(--acc);background:rgba(var(--acc-rgb),.1);border:1px solid rgba(var(--acc-rgb),.28);
  padding:3px 8px;border-radius:var(--r-sm);margin-bottom:12px;
}

/* steps-flow: generic numbered process with arrows (any step count) */
.steps-flow{display:flex;align-items:stretch;margin:8px 0}
.sf-step{
  flex:1;min-width:0;background:var(--steel-700);border:1px solid var(--line);border-radius:var(--r-md);
  padding:18px 16px;box-shadow:inset 0 1px 0 rgba(255,255,255,.04);
}
.sf-num{
  display:inline-grid;place-items:center;min-width:30px;height:30px;padding:0 8px;border-radius:var(--r-sm);
  font-family:var(--mono);font-size:14px;font-weight:600;color:var(--acc-ink);
  background:linear-gradient(180deg, var(--acc), var(--acc-2));
  box-shadow:inset 0 1px 0 rgba(255,255,255,.35);margin-bottom:14px;
}
.sf-step h3{font-family:var(--head);text-transform:uppercase;letter-spacing:.02em;font-size:18px;font-weight:800;color:#fff;line-height:1.1;margin-bottom:6px}
.sf-step p{font-size:14px;line-height:1.52;color:var(--muted)}
.sf-arrow{flex:0 0 28px;position:relative;align-self:center;height:3px;background:var(--acc);box-shadow:0 0 14px rgba(var(--acc-rgb),.42)}
.sf-arrow::after{
  content:"";position:absolute;right:-2px;top:50%;width:10px;height:10px;
  border-top:3px solid var(--acc);border-right:3px solid var(--acc);
  transform:translateY(-50%) rotate(45deg);
}
@media (max-width:760px){
  .steps-flow{flex-direction:column}
  .sf-arrow{flex:0 0 auto;width:3px;height:28px;align-self:center}
  .sf-arrow::after{right:auto;left:50%;top:auto;bottom:-2px;transform:translateX(-50%) rotate(135deg)}
}

/* plan-matrix: three-plan comparison table inside a horizontal-scroll wrap */
.matrix-wrap{overflow-x:auto;border:1px solid var(--line);border-radius:var(--r-md);background:var(--steel-700)}
.plan-matrix{width:100%;min-width:640px;border-collapse:collapse}
.plan-matrix th,.plan-matrix td{padding:11px 14px;text-align:center;border-bottom:1px solid var(--line-soft)}
.plan-matrix tbody tr:last-child th,.plan-matrix tbody tr:last-child td{border-bottom:0}
.plan-matrix thead th{padding-top:18px;padding-bottom:14px;vertical-align:bottom;border-bottom:1px solid var(--line)}
.plan-matrix th:first-child,.plan-matrix td:first-child{
  text-align:left;position:sticky;left:0;z-index:1;background:var(--steel-700);
  font-family:var(--body);font-size:14px;font-weight:500;color:var(--ink-2);min-width:170px;
}
.plan-matrix tbody tr:nth-child(even){background:rgba(255,255,255,.02)}
.plan-matrix .mx-feat{background:rgba(var(--acc-rgb),.07)}
.plan-matrix thead .mx-feat{background:rgba(var(--acc-rgb),.12)}
.mx-plan{display:flex;flex-direction:column;align-items:center;gap:7px}
.mx-letter{
  display:grid;place-items:center;width:32px;height:32px;border-radius:var(--r-sm);
  font-family:var(--head);font-size:18px;font-weight:800;color:var(--acc-ink);
  background:linear-gradient(180deg, var(--acc), var(--acc-2));box-shadow:inset 0 1px 0 rgba(255,255,255,.35);
}
.mx-name{font-family:var(--head);text-transform:uppercase;letter-spacing:.02em;font-size:17px;font-weight:800;color:#fff;line-height:1}
.mx-price{font-family:var(--mono);font-size:11.5px;font-weight:600;letter-spacing:.04em;text-transform:uppercase;color:var(--muted)}
.plan-matrix td.mx-yes{color:var(--acc);font-weight:700;font-size:16px}
.plan-matrix td.mx-no{color:var(--muted);opacity:.55}
.plan-matrix td.mx-txt{font-size:13px;line-height:1.45;color:var(--ink-2)}

/* stat-tiles: row of honest stat tiles */
.stat-tiles{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:12px}
.stat-tile{
  background:var(--steel-700);border:1px solid var(--line);border-radius:var(--r-md);
  padding:18px 14px 15px;text-align:center;box-shadow:inset 0 1px 0 rgba(255,255,255,.04);min-width:0;
}
.stat-tile .st-num{display:block;font-family:var(--head);font-size:28px;font-weight:800;color:#fff;line-height:1.05}
.stat-tile .st-label{display:block;font-family:var(--mono);font-size:11px;font-weight:600;letter-spacing:.07em;text-transform:uppercase;color:var(--muted);margin-top:6px}

/* ic-row: compact icon + text line for deliverable lists */
.ic-row{display:flex;align-items:flex-start;gap:10px;padding:4px 0;font-size:15px;line-height:1.55;color:var(--ink-2)}
.ic-row svg{flex:0 0 auto;width:20px;height:20px;color:var(--acc);margin-top:2px}

/* wrappers moved out of inline styles */
.home-stats{width:100%;max-width:var(--maxw);margin:0 auto;padding:0 24px;position:relative;z-index:1}
.free-links--stack{display:flex;flex-direction:column;gap:2px;align-items:flex-start}