How many of the 30 points is your company missing?

Does your homepage lead with the customer's problem — clogged drain, sewer backup — instead of your equipment?

Do you sell three named offers (emergency clear, hydro jetting, preventive maintenance) instead of one long services list?

Do you use "starting at" pricing on your site — or hand every customer written prices — so cost is never a surprise?

Have you written down the exact towns you serve and the jobs you actually want more of?

Does your website load fast on a phone and push a panicked visitor toward one thing: calling you?

Does every service you offer — and every town you serve — have its own page on your website?

Does your site have a dedicated camera-inspection page, with real footage from your jobs?

Do you have pages aimed at commercial and restaurant work — grease lines, property managers, recurring contracts?

Is your Google Business Profile claimed, completely filled out, and loaded with real job photos?

Is your business name, address, and phone number exactly the same on every site that lists you — Yelp, Angi, BBB, the rest?

Do you post to your Google Business Profile at least once a week — before/afters, finished jobs?

Do you publish pages that answer the questions customers actually ask — cost, jetting vs. snaking, roots in the line?

Does your site load in about three seconds or less on a phone — and have you actually tested it?

Are you running Google Ads with separate campaigns for emergency, jetting, and commercial searches?

Are you running Local Services Ads — the Google Guaranteed spots above the map?

Do people who visit your site without calling keep seeing your name afterward (retargeting ads)?

Do you have plumbers, property managers, or restaurants who send you work every month?

Can you say, with numbers, which marketing channel every call came from last month?

Do licensed-and-insured, your reviews, and your no-dig proof show up on every page and every ad?

Do you use before/after camera footage in your marketing — on your site, in posts, in follow-ups?

Do you ask for a review after every completed job?

Do you reply to every review — the five-star ones and the rough ones?

Does someone answer your phone and book the job on the first call — including nights and weekends?

Do you put a camera in the line before quoting the fix, instead of guessing?

Do your techs offer jetting when the line calls for it — and can they explain why it beats another snaking?

Does every customer get written, tiered options — clear it, clear + camera, jet + verify — before you start work?

Do you leave every job with photos, footage, and a plain-English write-up of what you found?

Does every customer hear from you after the job — thank-you, footage, review ask?

Do you send customers a prevention plan so they call you before the next backup, not after?

Do you sell maintenance contracts to restaurants, HOAs, and property managers?