The 30-Point Plan
Everything a drain-cleaning or hydro-jetting company needs to get found, get the call, win the job, and keep the customer — each step with real examples. Work through it yourself, or have us do it for you.
1 Foundation
- 1 Nail Your Positioning Lead with the outcome and diagnosis, not "we hydro jet." The message that wins higher-value jobs. →
- 2 Package Your Three Core Offers Emergency, hydro jetting, and preventive maintenance — named around what the customer gets. →
- 3 Price With Confidence "Starting at" language and written tiered options kill the #1 fear: surprise costs. →
- 4 Define Your Area & Ideal Customer The towns you serve and the jobs you actually want — so every dollar is aimed right. →
2 Get Found Online
- 5 Build a Website That Converts Fast, mobile-first, and built to turn a panicked homeowner into a phone call. →
- 6 Build a Page for Every Service & City One "Services" page cannot rank. Give each service and each town its own page. →
- 7 Add a Camera-Inspection Page Your biggest trust-builder and upsell — give it its own page with real footage. →
- 8 Win Commercial & Restaurant Work Recurring, high-value accounts search differently. Build the pages that catch them. →
- 9 Own Your Google Business Profile The single biggest lever for local drain calls. Set it up right and post every week. →
- 10 Get Your Listings Consistent Same name, address, and phone everywhere. Inconsistency bleeds local ranking. →
- 11 Post on Google Every Week Fifteen minutes a week of before/after posts signals you're active and local. →
- 12 Publish Helpful Content Answer the questions customers already ask. Every answer is a page that can rank. →
- 13 Fix Speed & the Technical Basics A slow site loses the emergency caller. Speed, mobile, and schema, handled. →
3 Get the Call
- 14 Run Google Ads by Intent Catch the emergency caller this week. Separate campaigns, tight negatives, calls not clicks. →
- 15 Turn On Local Services Ads Google Guaranteed puts you above the map, pay-per-lead. Built for home services. →
- 16 Retarget the Ones Who Didn't Call Most visitors leave. Stay in front of them until the drain backs up again. →
- 17 Build Referral Partnerships Plumbers, property managers, and restaurants can feed you steady jetting work. →
- 18 Track Every Call You can't grow what you can't measure. Know which marketing books the jobs. →
4 Build Trust
- 19 Show Trust Everywhere Licensed, insured, no unnecessary digging, no chemicals — on every page and ad. →
- 20 Use Camera Proof as Marketing Before/after footage is your best closer, best post, and best follow-up asset. →
- 21 Turn Every Job Into a Review Reviews rank you and close nervous customers. Ask every time — and coach the ask. →
- 22 Reply to Every Review A calm reply to a tough review reassures the next 50 people who read it. →
5 Win the Job
- 23 Answer & Book Fast A missed call is a lost job. The booking process that turns rings into appointments. →
- 24 Diagnose With a Camera First Don't guess, look. The camera builds trust and sells the right job honestly. →
- 25 Sell Jetting (Not Just Snaking) Turn a $200 clear into a $1,200 job at the kitchen table — without hard selling. →
- 26 Present Written, Tiered Options Clear it / clear + camera / jet + verified. Let the customer choose the fix. →
- 27 Document Every Job Photos, video, and a plain "what we found" make you unforgettable and referable. →
6 Keep the Customer
- 28 Follow Up After Every Job The sequence that turns one job into a review, a referral, and the next booking. →
- 29 Send a Prevention Plan Position yourself as the expert who cares — and stay top of mind for the next clog. →
- 30 Sell Maintenance & Contracts Recurring revenue from restaurants, HOAs, and properties beats any single job. →
Rather have it handled?
JettingLeads runs this entire plan for drain and jetting companies. You stay on the truck; we keep the phone ringing with an extra 3–4 quality calls a day.
Have us do it for you →