The Plan · Get Found Online · Step 7 of 30
Add a Camera-Inspection Page
A sewer camera inspection is the most persuasive tool you own, and most drain companies bury it in a bullet list. When a homeowner sees roots choking their line or a bellied pipe full of standing water on a screen, you no longer have to sell them. The pipe sells the job for you.
Giving camera inspection its own page does two things: it builds trust with people researching before they call, and it sets up the upsell. A camera before jetting shows exactly what needs clearing and gives you proof to justify the price.
Explain what it actually is
Homeowners do not know what a sewer camera does. Tell them in plain terms: a waterproof HD camera on a flexible cable that runs the length of their line so you can see the exact problem without digging up the yard.
"We push a high-definition camera through your sewer line and watch it live on a screen. In a few minutes we can show you whether you've got roots, a crack, a grease clog, or a collapsed pipe, and pinpoint how far down it is."
Be honest about cost
The number one question is price, and the pages that answer it get the call. Give a real range or a flat rate, and explain when it is free (for example, waived if they book the repair). Vague pages make people assume you are hiding something.
"A standard camera inspection runs $195–$350 in our area. Booking a jetting or repair with us? We credit the inspection back to you."
"Contact us for a custom quote on our inspection services." Every competitor says this. It gives the homeowner no reason to call you.
Show real before-and-after footage
Nothing else on your site converts like actual video from your own jobs. A ten-second clip of roots in a line, then the same line clean after jetting, is worth a thousand words of copy. Blur any house numbers, keep clips short, and caption what the viewer is looking at.
Tie the camera to the jetting upsell
Make the logic obvious: inspect first, so you clear the right way. A camera turns a "just snake it" call into a documented case for hydro-jetting and, when needed, a repair. Say so on the page.
"We always camera the line before we jet. That way you only pay for the work you actually need, and you see the results on video when we're done."
Roto-Rooter gives video camera line inspection its own dedicated page that explains what the camera finds, how the process works, and why to inspect before repair, turning a technical service into an easy yes.
Do this: On your next inspection job, record 15 seconds of the clog and 15 seconds after clearing. That single clip becomes the centerpiece of your camera-inspection page.
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