The Plan · Get the Call · Step 14 of 30
Run Google Ads by Intent
SEO is the long game; Google Ads is the switch you flip when you want the phone ringing this week. A backed-up main line is a right-now emergency — the customer calls whoever shows up first. Done right, ads are a predictable tap for high-value jobs. Done wrong, they burn cash fast. Here's the right way, with examples.
Split campaigns by intent
Never dump every keyword into one campaign. Different searches = different buyers = different budgets.
Emergency: "clogged drain near me," "sewer backup," "main line clog,"
"toilet backing up"
Hydro jetting: "hydro jetting near me," "sewer jetting," "grease line
cleaning"
Commercial: "restaurant drain cleaning," "property management drain
cleaning"
Write ads that match the panic
Headline: Drain Backed Up? Same-Day Service
Headline 2: Camera Inspection Available · Call Now
Description: Local, licensed & insured. Clear arrival window,
upfront pricing. We find the cause, not just clear the clog. Call 24/7.
Headline: Recurring Clogs? Hydro Jetting
Headline 2: Clears Grease, Sludge & Scale
Description: Camera-verified results that last. See exactly what we
cleared. Serving [City] & nearby. Book your inspection today.
Block the budget leaks with negatives
-how to -diy -drano
-jobs -salary -rental
-parts -free
These stop you paying for someone trying to fix it themselves or looking for a job.
Send clicks to the matching page
If the ad says "hydro jetting," send the click to your /hydro-jetting/
page — not the homepage — with "Call now" above the fold. Add call extensions so mobile
emergency searchers can tap to call without visiting the site at all.
Measure calls, not clicks
Turn on call tracking and conversion tracking. Within a few weeks you'll know your cost per booked job — then move budget to the campaigns that book work and cut the rest.
AJ
Drain runs a dedicated /hydro-jetting page — exactly where a "hydro
jetting near me" ad should land. The ad's promise, the page's headline, and the call
button all line up, so the click you paid for doesn't get lost on a generic homepage.
Do this: start with one tight emergency campaign, exact/phrase match, a solid negatives list, and call tracking on. Scale only what books jobs.
Go deeper: read the full guide →
Don't want to do this yourself?
We'll set it up and run it for you — this step and the rest of the plan — so you can stay on the truck. Built for jetting and drain-line companies only.
Have us do it →